have seen our communication on digital channels.
In 2022, we created new content every day on platforms such as YouTube and TikTok, approaching different generations among boys, girls, parents, young entrepreneurs, as well as those interested in education in our country.
3.5 million views of our YouTube channel “Este Verano Juega” (This Summer Play) where we shared thetrailers of the episodes of the Saturday reality TV show that aired on Channel 5.
2.3 million views on TikTok of the POSIBLE Camp 2022, achieving 55.5 thousand interactions.
+25 million people were reached through a media plan and actions within the 360 model, with more than 11 contact channels within one of the greatest impact contents in the Sorteo Juega por la Educación (Play for Education Raffle), with the participation of influencers such as @LaloBri, obtaining 124,316 sessions on the vamosaqatar.mx site.
+15 thousand people attended the exhibition "Katharsis, Imágenes de la lucha libre en México" (“Images of wrestling in Mexico"), set up at the Amparo Museum, in Torreón, Coahuila. Digitally, the publications on social networks around the exhibition reached more than 500,000 people.
+380K video plays of our Facebook Live events on Children's Day and Teacher's Day, bringing children closer to values and socio-emotional skills, through teachers and parents.
