1,000,000 people

visited the valores.mx site, which hosts tools that support free education.

We inspire good living, values, and social-emotional skills in children and youth through the work of teachers, parents, and allies.

We invited more than 43 million people to reflect on values with the "¿Tienes el valor o te vale" TV campaign.

Initiatives generating impact:

• Strategic alliance. With Semillero de Valores we concentrate Grupo Bimbo's social initiatives through 37 consultation articles on values.
• Facebook Live. On Children's Day and Teacher's Day we broadcast activities to more than 150 thousand people to develop social-emotional skills.
• Closer proximity. We published more than 350 quick reference contents to bring us closer to teachers, parents, and children.