We define ourselves as the Foundation with the greatest global impact in the use of mass media and as part of Grupo Televisa, we use all of its platforms to deliver the right message to the right audience.
What sets us apart is giving reach to our initiatives, reaching+48 million Mexicans with our communication campaigns by 2021.
Almost 103,863 impacts were achieved between mentions, television and radio spots, links, interviews, magazines, and digitals. Among which the following stand out.
COMMUNICATION EFFORTS IN TELEVISION AND DIGITAL MEDIA
Artistic talent echoes our initiatives, generating a bond with the people, making more Mexicans relate to and participate in each project.
When we use the television, our initiatives and those of others, increase the participation by more than 50%, impacting people of different genders and ages, achieving more positioning and visits to our digital ecosystems.
Gol por México
Our digital content on social networks generated more than
1. 6 million
followers in our communities.
The diversification and reach of digital channels and communication platforms allow us to reach different segments through publications, lives, giveaways and videos, with great participation of our followers.
The websites of our programs invite users to learn about the offerings and participate in the calls for proposals, courses, support, and content available for consultation at all times; constantly being renewed and nurtured.
Every year Grupo Televisa donates thousands of TV spots, equivalent to millions of pesos in advertising.
Our achievements through communication were in digital media, television spot transmissions, and special actions such as mentions, interviews, links, among others. Being:
In Televisa digital we totaled:
impressions within the websites and the presence of messages in multiple digital .
registrations for the Bécalos RISE call.
spots and 397 special actions.
downloads of the "Compu Cuantrix" App.
spots and 321 special actions.
reaches on Facebook and 8,770 entries to the site.
spots and 108 special actions.
users on the website.
spots and 69 special actions.
reaches on digital platforms.
spots and 35 special actions.
people reached through Facebook.
times "Gol por México" was sung during LigaMx matches.
people registered on the platform.
spots, 181 special actions.
visits to the website.