Along with Bimbo Group we developed the project “Chic@s con salud grande que alimentan su mente, corazón y cuerpo” (boys and girls with big health that feed their mind, heart and body): 30 educational playful pieces of content that promote a healthy lifestyle.

“Let food be thy medicine and medicine be thy food” –Hippocrates

The project was developed along with the Ministry of Public Education Educational Television General Direction (DGTVE) and its Curriculum Content General Direction.

Each video responds to the interest of enterprises or brands in promoting and implementing their social objectives. This new way of fundraising, envisions the way to create social marketing projects focused on a new model of fundraising.

We believe in strengthen the school subject “Healthy Life”, an in the encouraging and giving valuable knowledge in the official curriculum of “Learn at Home II”

We resolved, along with the DGTVE, that those videos had to become part of the subject curriculum. A multidisciplinary work team was put together, integrated mainly by members of Bimbo, Televisa Foundation, media production teams, musicians, DGTVE and Curriculum Development from the Ministry of Education.

7 videos were produced, 1 for the highest grades of elementary education and 6 for the first levels of middle education. These are composed of seven scripts including educational content about nutrition and physical activity, and 7 unreleased songs from different musical genres.

Estar Bien Sana Mente, has its origin in the Vida Saludable campaign with a special focus in social and emotional skills during the lockdown.

This campaign was made in alliance with Save the Children and aims parents with easy-to-use tips for a healthy coexistence and the strengthen of family ties.